Alexander Boyd Bespoke Tailoring was a company that offered a service of Bespoke tailoring, shirting and ties. Producing it in their own factories for their wholesale customers as well for retailers in the West End, including Holland & Holland, The Boundary Hotel London, film production James Bond Quantum Solace, Epsom Derby, British Polo and more.

Nermin assisted head cutter Clive Phythian with constructing tailored suits, sports jackets, overcoats, trousers and shirting. She also developed their branding strategies and created their layout website, produced technical drawings, prepared mood boards and analysed trends.

Today Rayner & Sturges is being acquired by Drake’s London.